Pink Cables by Jagwire

This year more than 1.2 million people around the world will be diagnosed with breast cancer. More than 400,000 of them will not survive the ravages of this terrible disease. While the numbers are bleak, there is reason to be hopeful. Thanks to the tireless efforts of researchers, breast cancer can be detected earlier and treated more successfully than ever before. That’s why those in Jagwire are supporting their vital work with the Pink Cable Housing initiative.

When you buy one of their new pink cable housing kits, Jagwire and its partner distributors will donate a portion of the profits to breast cancer research organizations. They also encourage retailers to make a separate donation on behalf of their stores. Working together, we all can do our part to help medicine take the lead against breast cancer. It’s one race we must win.

Learn more about breast cancer by visiting these sites:

National Breast Cancer Foundation

Susan G. Komen Breast Cancer Foundation

American Cancer Society’s Breast Cancer Page

Visit to explore our innovative line of cables, brake padsand hydraulics.

Submit photos of your pinked out bike and check out the gallery of submissions.

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